Everyone talks about Web 2.0, but I rarely see anyone who understands how to build a community and deliver quality content and monetize their traffic.

Arlene Martell is an Internet marketing "newbie" but her web site EpilepsyMoms.com is one of the best examples of online publishing I've seen in 15 years in the business.

Now she did have a head start because she happens to live with one of the sharpest Internet marketers around, her husband James Martell, but the mechanics of Internet marketing are brand new to her.

If you want to create a membership site that's based on fostering a community and providing real service to that community you won't find a better example anywhere.

Listen and learn